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Fall Down, Get up

Fall Down, Get up

Fall Down 4, Get Up 5, It doesn’t matter how many times you fall down, but how many times you get up. That is the thought behind our new Fall Down 4, Get Up 5 Special. With this Special we want to inspire everyone to conquer their dreams by facing their biggest challenges.

For the Fall Down 4, Get Up 5 special we cooperated with several inspiring men.Every man has his own story that tells how he got up after he fell down. Paralympic athlete Ronald Hertog is one of them. He tells how he found the power to follow his dreams, even though the setback he experienced in his past.

Ronald’s story, and the stories of the others, can be found on

With the campaign of this Special, we want those inspiring men to be put in the spotlight, because their willpower and perseverance should be shared with the whole world. No matter what your story is, never give up: Fall Down 4, Get Up 5!

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