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Europride 2016

Europride 2016

EuroPride 2016 Amsterdam


Every year another European city hosts the Europride, a pan-European international event dedicated to LGBT pride. Amsterdam, capital city of the Netherlands, has been designated to host EuroPride 2016. Reason enough for us to go and enjoy this fortnight-long event. 

First stop: Dam Square, the center of Amsterdam. We decorated the square with our #LIFELIVEITLOVEIT campaign banners. With our MUCHACHOMALO Concept Store right next to Dam Square, this Europride couldn’t start any better. We enjoyed two nights of music performences of several National and International artists.

After the grand opening we headed down to Rembrandt square. We decorated this party again with our campaign images and prepared ourselves for the most important part of EuroPride; the Canal Pride. Amsterdam is famous for it’s beautiful canals so every year Amsterdam hosts the Canal Pride, a parade of boats of all different kinds of organizations and companies. The city is filled with people from all over the world who are coming to see the most beautiful boats.

This year we set up a collaboration with full-service event agency Carbon Events. This year’s theme was ‘Underwater world’, a perfect match with our SS16 ‘Dive’ Print. We partied like we never did before; we even made national television with our boat!


After the Canal Pride we ended this great fortnight-long party at Rembrandt square again. We loved to be part of this years EuroPride and we are already looking forward to next year's event! 


Have a look at the EuroPride aftermovie below.


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